case study – 20Twenty plus
We developed social media marketing campaigns with a small budget using an emotional approach and precise audience targeting.
Company overview
Established in 2012, 20Twenty Plus is an Australian-based and owned Southern and East African Safari Destination Management Company and was founded on the principles of being a dynamic, innovative and focused African Safari specialist.
Strategy: Targeted campaigns to generate warm leads and enquiries.
Targeted Ads Campaign
We targeted ads towards specific groups who are likely to be highly interested.
Generate leads
Facebook and Instagram campaigns to generate leads and enquiries.
Increase brand value
We created campaigns that increased the brand value.
Outcome 1
Leads
From the Q4 of 2022 to the Q2 of 2023, the campaigns generated 262 leads at an average cost of $7.83. Cost per lead was as low as $3.72.
Outcome 2
Impressions and reach
From October 2022 to October 2023, we generated 1.1 million impressions and ads reached 365,644 unique social media accounts.
Outcome 3
CPM and CTR
CPM was as low as $5.89. (October 2022-October 2023), and CTR was 1.86%.
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Frequently asked questions
How long before my business sees results?
The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average.
Are there any lock-in contracts?
No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment.
How much should I be spending on social media ads?
The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.
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