Platinum Professional Training is the largest and most influential private accounting training institution for accounting graduates and migrants in Australia. Before partnering with Attention experts, 90% of leads came from traditional marketing.
The company joined Attention Experts in Sep 2020, looking to build an online presence and increase revenue.
Industry: Professional Services
Strategy: Targeted social media campaigns & content
We integrated targeted social media advertising campaigns based on the behaviours of potential customers who would be highly interested in their services. As well as organic content strategies.
We increased brand value and customer databases. Then, we developed qualified traffic that led to the point of conversion.
We place ads on specific groups of consumers who would be highly interested in the information.
Content that builds value and helps build trust and connect with the target audience.
The number of people that shows interest in the brand’s content and become potential customer for the business.
Results & Outcomes
Database Increase & Website Traffic
The customer database has grown over 25,000 and has generated a high volume of an interested public. In total, we drive traffic to the website with over 1500 link clicks.
Leads funnelled through to conversion point on website
Ads campaigns generated over 100 leads with a 50% booking rate that led to a conversion point in the form of enrollment.
Increase revenue and built online presence
The client has achieved a total ROI of $13,800 from total advertising spend of $2,500.
“Working with Attention Expert has been an absolutely wonderful experience. The fortnightly alignment calls are absolutely gold! I’ve learnt a lot through the journey of working with you. I would recommend AE to everyone who needs social media attention :)”
Coco Hou, Platinum Professional Training – Founder
Want a targeted social media campaign that really works?
Schedule a free 30-minute consultation with one of our social media experts using the form below, and we’ll show you how we can help you grow your business through targeted campaigns.
We’re the proud official social media provider for hundreds of businesses around Australia.
Frequently asked questions
How much should I be spending on social media ads?
The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.
How can Increase my likes, comments and followers?
These metrics are considered overt engagement, and we don’t really focus on increasing these metrics directly.Instead, we prefer to focus on the metrics and actions that will impact your business’ growth. Such as video watch rates and link clicks to a lead generation page or purchasing page.
How long before my business sees results?
The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average.
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