Déjà Vu Wine Company is an independent Australian importer and wholesaler of fine wine, sake, whisky and gin.
They represent a range of dynamic and passionate producers from across Australia and abroad, and aim to connect them to the best curators in the Australian wine and food marketplace.
The client came to Attention Experts in June 2020, looking for help with their paid social media ad campaigns. They wanted to increase brand engagement and drive B2B leads to their website
Industry: B2B Wine Importers
Strategy: Build brand value through multiple touch points.
Increase brand awareness through persistent video views campaigns.
Promote best-selling products to attract a specific niche audience and drive them to the website. At the same time, develop a warm database that allows us to implement retargeting campaigns and consistently increase sales.
We target current clients, stockists and venue owners who are highly likely to engage with the brand’s narrative and best-selling products.
Combining with organic campaigns, we develop ad campaigns with different objectives and visual formats to hit many KPIs at once.
From the ad campaigns, we build social media databases of people who have engaged with the brand. It allows for driving acquisition, retention, and development of the customer.
The social media database grew to over 55,000 people up until May 2022. This database is the most valuable asset for the company, it consists of highly interested users who have previously engaged with the brand, and it will be used for retargeting campaigns in the future.
Return on advertising spend
Our targeted ad campaigns generated over 72 leads with a cost per lead of $59. From here, the company has been able to attract new prospects and achieve an increase in customer lifetime value.
Engagement Video-Rate 80.6%
The performance on the KPIs showed promising results. The engagement campaign achieved 220,505 Video Views allowing the client to build a solid online presence during the year.
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Frequently asked questions
How long before my business sees results?
The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average.
Are there any lock-in contracts?
No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment.
How much should I be spending on social media ads?
The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.
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