case study – HMF AUSTRALIA

We tailored successful social media marketing campaigns with strategic optimisation to help generate leads and enquiries for B2B.


Company overview

HMF Vehicle Loading Cranes are built to stand up to the demands of the truck-mounted crane market. Comprised of the highest quality components, HMF Cranes use extremely high tensile steel grades, giving you the power to lift.

West-Trans Equipment is Australia’s sole distributor of this market-leading range.

Strategy: Targeted campaigns to generate leads and enquiries.

Results & Outcomes

Outcome 1


From the second quarter of 2022 to the second quarter of 2023, the campaigns obtained 121 Leads at an average cost of $51.53 as low as $23.46.

Outcome 2


CPM was as low as $4.53, and CTR was 3.26%. (January-March 2023).

Outcome 3

Impressions and reach

From Sep 2022 to Sep 2023, we achieved 2,420,598 Impressions and 414,568 unique accounts reached.

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Frequently asked questions

How long before my business sees results?

The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average.

Are there any lock-in contracts?

No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment.

How much should I be spending on social media ads?

The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.

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