Facebook’s recent removal of Partner Categories – what does this mean?

Facebook recently sent out an email to businesses and advertisers, warning that they may need to change campaigns which have Partner Categories installed inside of them. Here is the email: What was Partner Category Targeting? Partner Categories are targeting groups that Facebook previously made available based prior partnerships with third-party providers. This type of data…

Creating a social media contest

Crafting a successful social media contest is one of the most alluring tactics you can use. It’ll increase your online visibility, your followers, and your engagement. There are a number of tools you can use to create an outstanding giveaway or sweepstakes. The key to executing a successful contest is offering something of tremendous value. Something that’ll…