Social media now is a pretty well established marketing channel when it comes to building a brands value. Companies who have really established themselves as a brand on social, can be found across multiple sectors and industry types.
But what are the basic principals into increasing a brands value on social media? We explore further in this article.
Building a story around your brand is fundamental to brand build. Story and brand run parrallel and are very much the same in a lot of different contexts. In fact, when it comes to businesses – story is brand and brand is story. So being able to tell brand story is what is going to elevate your brand and its services. The better you tell you story to better your brand will be valued and perceived.
Let’s look at some examples:
Coca Cola often tell story through their customer experience, and use slogans to identify the story of the brand. Slogans such as ‘Taste the feeling’ are often interlinked with the overall brand story. In this case, the story of the feeling that the user will experience when tasting Coca Cola.
Apple and the story of Apple’s history, its products and the customer experience is often synonymous with its brand. And as I mentioned earlier, when we mention brand, we are also talking about story.
Air BnB are another great example of story and brand. Air BnB have a great way of communicating the story of the consumer as well as the service provider. It communicates the story of what the user will experience when using Air BnB and it also tells a great story as to what the service provider (usually the person who is letting out the apartments) should expect when it comes to their journey with Air BnB.
Consistency of Message and Story in Brand
Understanding not only your story, but also telling it consistently is really key to creating a well positioned and valuable brand. A lot of businesses go wrong in that they want to build brand quickly, so they will tell story only for a short time, or they have multiple stories they want to tell, so they will often will not be consistent enough with the same message over time – but rather tell multiple messages.
Try to keep your brand story consistent and the same over prolonged periods of time. With this you’ll be creating brand touch points and recognition of brand. If you change your brand story in a short time frame and consistently do this, you will lose the ability to be pushing a similar message to an audience which will create touch points and also front of mind marketing.
So when it comes to building brand value, build it with these two points:
– Story Telling
– Consistency of Story
These done well over time, will create your brand voice and story which in turn will heigten your brand value.
If you’ve read to this point, you’re likely very interested in the above and should give us a call for a strategy session. Our number is (02) 8095 9342 (+61 2 8095 9342 if outside Australia), or message us on Facebook at www.facebook.com/attentionexperts. You can also book a meeting with us via our website at www.attentionexperts.com – I would be very happy to run through some of the above strategies with you in more detail.
Wanting to know how to become an influencer? Check out this article on our blog: