Well, I bet you haven’t thought of social media this way before.
I bet you weren’t thinking that possibly all the content and engagement on your social media pages are actually worth some $$$ ???!!!!
Does this create a bit of a game changer now for you with regards to your viewpoint on social media? If you were already a fan of social media, does this sweeten it even more for you now?
How is it worth money you ask?? Well let me show you.
How to create a monetary value from your business social media assets
Facebook pages, Instagram pages, Linkedin accounts. etc. are all part of a mix and a marketing channel, which is social media. This channel allows you to collect engagement from the public that find your information relevent, valuable or inspirational. People like or follow you and you are able to constantly show them material in future once you have them subscribe to your social pages. This could be argued to have some sort of value attached to it, as this will likely lead to passive sales for a business.
There is another side of social media that many people don’t know much about. That is database collection. This is what interests me the most about social media. Databases are by far the most valuable asset of any business. If you have no database (no client lists, no enquiries database) you have no value. Companies like Uber & Netflix ran at a loss for years to just collect databaes, in order to build overall underlying assets to their business.
With social media – especially Facebook. Instagram and Linkedin, we are able to build databases through Facebook Pixels, Facebook/Instagram audiences and Linkedin connections. These if built at mass, will have the ability to be stored and cultivated over time to create a net return from those databases interacting with the brand.
I recently spent time on the phone to a client of ours who has built over 80,000 people in his backend audience and has recently had an auditing house verify that this database has a monetary value attached to it for the sale of the business. The social databases collected are relevent and targeted and interacting with the brand. This now has worth.
On top of this the overall front of the social media pages, create brand value and brand presence, which itself have a net worth attached.
The great thing about social media marketing is it is a marketing channel that has an underlying asset built into it. I have seen time and time again, that when a social media campaign is paused, the campaign itself still continues to yield sales and enquiries.
When you stop a Google Adwords campaign, that’s it – it stops, there is no reciprocal effect of the campaign. With social media – we continue to see the platform work, even when the owner is no longer active on it.
This changes things completely. Now you are not throwing your money down the drain for no result, you are building a business asset through social media marketing – granted it is done properly in the first place!
If you’ve read to this point, you’re likely very interested in the above and should give us a call for a strategy session. Our number is (02) 8095 9342 (+61 2 8095 9342 if outside Australia), or message us on Facebook at www.facebook.com/attentionexperts. You can also book a meeting with us via our website at www.attentionexperts.com – I would be very happy to run through some of the above strategies with you in more detail