Originally published: Principle Design, Jan 2022

An Exciting Partnership

We are delighted to announce our latest partnership with Attention Experts.

We kick-started our relationship at the beginning of this year and have hit the ground running with some exciting collaborative projects. Analytics meets design, we both bring our expertise to the table and deliver strategic social media solutions for clients in the corporate, hospitality, built, and community sectors.

Both understanding the need for consistent brand experiences, we focus on building brand credibility that reinforces our presence in the market.

Together, our service offerings meet all social media and branding requirements, with creativity and analytics at the forefront of our collective practice. We look forward to the continuation of a strong partnership that pushes boundaries and promotes impactful change.

Read the full article!

CONTINUE EXPLORING

Social Media Strategy Insights

We’re a performance-focused Australian-based social media agency, continue your journey below with some fresh insights from our blog.

Social media lead generation: What it is? And how can it benefit your business?

With the ever-increasing competition in the online marketplace, businesses need a robust lead generation strategy to stay ahead. You need to focus on converting social media reach and engagement into loyal customers. We do this through social media campaigns to...

Social media marketing trends and tips in 2023

If there is one thing we are sure about in 2023, it is this: social media will become more critical to businesses of all sizes and industries. Based on 14,850 respondents surveyed by Hootsuite in 2022, about 70% of businesses...

Black Friday Marketing Strategy in 2022: Important Trends and Practical Tips

In 2021, Aussies were estimated to have spent $8 billion during the four days over Black Friday and Cyber Monday. As impressive as that sounds, we will probably see an even more remarkable result this year. From big multinational brands...

Instagram vs TikTok – What’s the difference & What’s better for you?

When it comes to generating visual content, building community and going viral on social media, Instagram and TikTok are the best social media platforms. Both have shown tremendous growth, attracting users from all corners of the world. Instagram is a...

How the LinkedIn Algorithm Works and How to Make it Work for You

Do you wonder how the LinkedIn algorithm works in 2022? Don’t worry. You’re not alone! It is a common question our team is asked. LinkedIn is booming right now in terms of B2B company development, user growth and new features...

Understanding Social Media Marketing Basics: What are Content Pillars?

As a marketer or business owner, you have probably heard a lot about content marketing, content calendars, posting five times a week, writing at least one blog post a month, giving value to your audience, and being consistent – the...

How to Build a Brand on Social Media Through Messaging That Connects & Converts

If you’re a marketer or business owner looking to learn about social media strategies that convert, you probably have heard about Brand Awareness, Brand Value, Engagement, and Conversion, but how do all these terminologies work and how are they related? ...

3 Social Media Metrics Needed to Boost ROI.

Let’s face it, if your business is not getting a return on investment from its marketing activities, what’s the point of being on social media? So, how well are you measuring your social media ROI? According to The Sprout Social...