Originally published: George Hawwa, LinkedIn profile August 11, 2022

Today marks six years of Attention Experts.

11th August 2016, Attention Experts was registered as a business. I kicked things off that first week with $250, a person I employed off Gumtree, two friends working commission-only sales and started in an Officeworks Meeting room that was free that also doubled as the staff lunch room for the Officeworks employees (it smelt like fast food).

I had no idea what I was doing in building an agency and no idea of the challenges that would lay ahead.

I also was lucky enough to have a guy I just knew for a year or so, Lucious Capers, to help me establish some sales. We’ve become great friends over the last six years. And away we went.

We rented a small boardroom/meeting room that became our office, and once we grew above 4, we then moved to a proper office. After that, we moved three times, doubling the office size each time to our current office size.

Some of the clients we acquired in that first week of trade, we still have till today, which I’m very proud of – and also proud of the fact I call them friends also.

Many people claim they have a great team that’s led to a great business. But I think it combines clients, staff and partners who have built Attention Experts. The spirit of the organisation and all who have been involved have created a beautiful little purposeful machine.

Lucky for me, I’ve had help from some great team members who have worked significant hours to carry projects over the line with some great results.

I’m so grateful for some of the partners we have met and friends made through networking and generally meeting people. It is an absolute pleasure to meet some great minds and amazing people.

Having worked on campaigns such as the Tokyo Olympics with Seven West to some major brands, I’m proud of the organisation’s dynamic.

I still think the years we are in currently are formidable. So I’m not going to claim we are there yet. But I’m proud of the trajectory and learnings that have been accomplished quickly.

Some green shoots are coming through in our team currently that I think are going to be the future of the growth of this small/medium business to a large organisation in a few years.

Thanks to everyone who was part of the journey, and I’m happy to have met some great people along the way.

Regards,

George Hawwa

CONTINUE EXPLORING

Social Media Strategy Insights

We’re a performance-focused Australian-based social media agency, continue your journey below with some fresh insights from our blog.

Should you trim your marketing costs amid business struggles?

Amidst the economic challenges, many business owners are faced with the dilemma of whether to trim marketing expenses. However, before making any drastic decisions, it’s essential to consider the long-term repercussions on your business’s growth and customer retention. In this...

Understanding Social Media Marketing Basics: What are Content Pillars?

As a marketer or business owner, you’ve likely heard a great deal about content marketing, content calendars, posting five times a week, writing at least one blog post a month, giving value to your audience, and being consistent – the...

Social media lead generation: What it is? And how can it benefit your business?

With the ever-increasing competition in the online marketplace, businesses need a robust lead generation strategy to stay ahead. You need to focus on converting social media reach and engagement into loyal customers. We do this through social media campaigns to...

Social media marketing trends and tips in 2023

If there is one thing we are sure about in 2023, it is this: social media will become more critical to businesses of all sizes and industries. Based on 14,850 respondents surveyed by Hootsuite in 2022, about 70% of businesses...

Black Friday Marketing Strategy in 2022: Important Trends and Practical Tips

In 2021, Aussies were estimated to have spent $8 billion during the four days over Black Friday and Cyber Monday. As impressive as that sounds, we will probably see an even more remarkable result this year. From big multinational brands...

Instagram vs TikTok – What’s the difference & What’s better for you?

When it comes to generating visual content, building community and going viral on social media, Instagram and TikTok are the best social media platforms. Both have shown tremendous growth, attracting users from all corners of the world. Instagram is a...

How the LinkedIn Algorithm Works and How to Make it Work for You

Do you wonder how the LinkedIn algorithm works in 2022? Don’t worry. You’re not alone! It is a common question our team is asked. LinkedIn is booming right now in terms of B2B company development, user growth and new features...

How to Build a Brand on Social Media Through Messaging That Connects & Converts

If you’re a marketer or business owner looking to learn about social media strategies that convert, you probably have heard about Brand Awareness, Brand Value, Engagement, and Conversion, but how do all these terminologies work and how are they related? ...