Depending on who you ask, a social media marketing campaign and its maturity time ranges. What we often see is a question around not knowing maturity time at all, and more knowing what target they want to hit and what would be ideal for the marketers own business goals.
There are three terminals to understand in the race to consistent results in a social media marketing campaign:
1. The target audience
2. The algorithm of the platform(s) that are being used.
3. The marketer
The target Audience:
Taking into account the target audience and their strength of consideration for a brand or service is a major factor in understanding maturity times. An audience that is niche specific, would have a lot less touch points needed for maturity than an audience that has mass market products / services marketed to them.
Warming up an audience and how long that would take, would need to be a major consideration in understanding maturity times.
Working with the target audience, a campaign is able to then understand what is its behaviour and sensitivity to campaigns such as the one the campaign is running.
Working with the algorithms of the social media platforms creates a need to understand maturity times. Algorithms, especially of platforms such as Facebook or LinkedIn, have algorithms that contend with overall nuances of their own platform’s goals and the goals of its users. So whenever considering maturity time you must consider platform algorithms and their mechanics.
The algorithm if it doesn’t support your campaign, will look to slow down your distribution and the quality of audiences you are being seen by.
Working with algorithms, a campaign is able to gain a reality on the mechanics of a social media platform and then pull the right levers to have that campaign propel forward with support by the algorithm.
The marketer’s own skillset, their understanding of the above two points, their propensity for patience and consistency, all are factors which will determine the time taken to create maturity in a campaign.
The marketer having a deeper knowledge base, will allow them to take more responsibility and a lot more control over the direction and speed of a campaign.
Understanding these three factors allows a social media marketing campaign to be planned and approached with the understanding of consideration for timeline to ROI and its maturity.
Considering the target audience’s ability to become warm with the product or service being marketed, the algorithms likelihood of propelling such a campaign and the skillset of the marketer creating the campaign, are all the major contributing factors in understanding the timeline for when a campaign will mature.
Want to know more about maturity timelines and how long a social media campaign takes to mature?
On Tuesday, October 19, George Hawwa, Growth Director at Attention Experts will be presenting a FREE short 30-minute WEBINAR that covers this topic specifically. Make sure to REGISTER by clicking here.
When you see the results of your next campaign, you can be proud, knowing you deserve to grow your business because you have been working hard on your marketing. You know that what you have learned will pay off.
Or contact us today and get in touch with one of our experienced consultants!