Case study - Blow bar Co.

Improve retention rate and increase bookings.

Ads campaigns generated over 901 bookings enquiries in 10 months.

Company overview

Blow Bar Co. introduced Sydney-siders to an exciting, new hair salon concept – no cuts, no colours – just wash, blow & go!

This is the perfect combination of a hair salon and a wine bar.

The client came to Attention Experts looking to promote their services on social media and increase bookings.

Industry: Beauty Services

Strategy: Build brand awareness through multiple touchpoints

We developed a targeted ads campaign based on the demographics and customer behaviours, followed by a solid content strategy aligned with the brand and concept.

Through social media ads campaigns, we built brand awareness and drove interest from the public. Then we grew the customer database and generated conversions.

Targeted Campaigns

We place ads on specific groups of consumers who would be highly interested in the information.

Valuable Content

Through Facebook and Instagram Ads, we achieve that the local audience becomes more familiar with the brand, its services, the logo, and its message.

Increase Conversions

Attract potential customers with the end goal of convert into a customer.

Results & Outcomes

Outcome 1

Customer database growth

The customer database has grown by over 85,000 people from running our social media campaigns across multiple platforms – Facebook and Instagram.

Outcome 2

Increase bookings & revenue

Ads campaigns generated over 901 bookings enquiries in 10 months.

Outcome 3

Retargeting campaigns with a positive ROI

The performance on the KPIs showed promising results, allowing us to market and work with their audiences to achieve the end goal of their campaign, a positive ROI.

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