About Us

We’re at the forefront of the social media marketing industry, having achieved this through exceptional customer service, transparent delivery, best practice strategy design and quality campaign implementation.

Meet the Team View Awards


We’re the most 5-star rated social media agency on Facebook in Australia. We’ve also won some pretty awesome awards.

2019 Finalist

NSW Business Chamber Awards for ‘Outstanding Small Business’

2019 Finalist

NSW Business Chamber Awards for ‘Outstanding Business Leader’ to Growth Director, George Hawwa

2018 Finalist

NSW Business Chamber Awards for ‘Start Up Super Star’

2018 Winner

NSW Business Chamber Awards for ‘Outstanding Young Entrepreneur to Growth Director, George Hawwa

Meet our Award Winning Team

We are the proud official social media partners of

Our Values

When Attention Experts was first started, we asked ourselves, what do we want to stand for and, how do we want to work both internally and with our clients? So we came up with VOSH + F


Always be adding value no matter what we do


Always take ownership of our work, and take full-responsibility


Be selfless to our team mates, our clients and stakeholders


Make sure we reach higher. Hit a target, great! What’s above that?


When we are acting out our value, this is when we are truly able to have fun

How Attention Experts Started

Founder, George Hawwa helped to start two successful global businesses through social media between 2010 – 2016. Before long, George, due to his experience, was being approached by organisations to assist them too. Global multi-national companies and organisations including not-for-profits, government departments and e-Commerce businesses asked George to help looking for ways to create a profitable, engaging campaign via social media, as well as other forms of digital marketing.

Due to the number of organisations being assisted by George, it was time he started an agency, and Attention Experts was born in August 2016.

Founded on experience, entreprenuerialism and an interest in marketing, Attention Experts has grown considerably quickly. Managing clients from more than 15 different industries ranging from small businesses to multi-nationals across the globe. Attention Experts has credited its success to its focus on a return on investment for clients.

To make a booking and have a meeting with a Strategy Manager, click the button below. Learn how your business could benefit on some of the strategies Attention Experts is using.

Meet our award winning team

George Hawwa
Growth Director

George is in charge of the overall growth and best practices of Attention Experts.

Some accolades George shares are being named in the ‘Top 30 leaders under 30’ in 2007 by Entrepreneur Australia Magazine and won ‘Outstanding Young Entrepreneur of the Year’ for 2018 at the NSW Business Chamber Regional awards. He also currently lectures at Sydney University on social media strategy to Postgraduate students at the Centre for Continual Education.

George is a sought after speaker and educator on social media strategy and business.

Sophia Choi
Strategic Partnerships Manager (Sydney)

Since joining Attention Experts in January 2019, Sophia has developed and helped build the overall partnerships model for Attention Experts.

Based in the Sydney office, Sophia works closely with the Growth Director and is actively involved with industry groups, networks and chambers of commerce, to add value and also promote the services of Attention Experts through those partnerships.

Lucious Capers
Strategic Partnerships Manager (Melbourne)

Lucious has been with Attention Experts since it’s inception in 2016.

Since being with Attention Experts, Lucious has helped the Growth Director facilitate strategic partnerships across Australia. Lucious being based in Melbourne, has facilitated partnerships and value add alliances that have been key to it’s growth.

Matthew Johnson
Client Growth Manager

Matthew is responsible for the overall value add communications and retention of all Attention Experts client campaigns.

Matthew’s suite of graphic design education and direct sales background, gives him the functionality to work with client’s on a strategic level as a point of contact alongside the regular account manager the client receives. He works closely with the Client Success Team and the Growth Director to ensure clients are being happily retained and receiving service as promised on campaigns.

Daniella Saavedra
Client Success Manager

Daniella is in-charge of the Client Success Team at Attention Experts, ensuring all client campaigns are produced aligned with approved briefs and strategic mappings.

Since joining Attention Experts in October 2018, Daniella has delivered a value add to the Client Success team dynamic, which has resulted in her being a finalist in a business award in 2019. Her involvement has created enhanced value for Attention Experts clients through the Client Success team.

Anna Santaguida
Client Success Executive / Ads Officer

Anna is an office all-rounder at Attention Experts, quickly moving up the ranks to becoming in-charge of delivering overall paid advertising strategy and alignment for clients.

Anna’s value add is noticed in her ability to think pragmatically on campaigns and to facilitate delivery of a campaign exceeding client expectations.

Ken Darma
Client Success Executive

Ken is responsible and lead accounts manager on a group of client campaigns on behalf of Attention Experts.

Since joining Attention Experts in 2019, Ken has worked hard to create and instil value add for all clients on campaigns under his tenure.

Natalie Ollis
Client Success Executive

Natalie is a lead accounts manager for a range of clients in Attention Expert’s portfolio.

An addition to the Attention Experts team in 2020, she comes from prior social media agency experience and aims to value add to the client base of Attention Experts through her passion for social media and marketing.

Jacqueline Cohen
Establishment Officer

Jacqueline oversees staff onboarding, devleopment and enhancement at Attention Experts.

Her value-add in being able to relate to staff and work alongside the Growth Director to help facilitate projects is key to establishing productive staff and greater outcomes from clients and stakeholders.

Ready for a social campaign like no other?

We’re here to help you grow your business through amazing social media strategy.