Awards
We’re the most 5-star rated social media agency in Australia. We’ve also won some pretty awesome awards for all our hard work.

Winner ‘2020 NSW Best Social Media Marketing Campaign’
We won the 2020 NSW Best Social Media Marketing Campaign award category at the recent Australian Marketing Institute Awards. Australia’s most prestigious marketing awards event!

Top 10 Marketing Agencies to Watch 2020
We were ranked third in the top 10 marketing agencies to watch in Australia for 2020!

2019 Finalist
NSW Business Chamber Awards for ‘Outstanding Small Business’

2019 Finalist
NSW Business Chamber Awards for ‘Outstanding Business Leader’ to Growth Director, George Hawwa

2018 Finalist
NSW Business Chamber Awards for ‘Start Up Super Star’

2018 Winner
NSW Business Chamber Awards for ‘Outstanding Young Entrepreneur to Growth Director, George Hawwa
We are the proud official social media partners of






Our Values
When Attention Experts was first started, we asked ourselves, what do we want to stand for and, how do we want to work both internally and with our clients? So we came up with VOSH + F

Value
Always be adding value no matter what we do

Ownership
Always take ownership of our work, and take full-responsibility

Selfless
Be selfless to our team mates, our clients and stakeholders

Higher
Make sure we reach higher. Hit a target, great! What’s above that?

Fun
When we are acting out our values, this is when we are truly able to have fun
How Attention Experts Started
Founder, George Hawwa helped to start two successful global businesses through social media between 2010 – 2016. Before long, George, due to his experience, was being approached by organisations to assist them too. Global multi-national companies and organisations including not-for-profits, government departments and e-Commerce businesses asked George to help looking for ways to create a profitable, engaging campaign via social media, as well as other forms of digital marketing.
Due to the number of organisations being assisted by George, it was time he started an agency, and Attention Experts was born in August 2016.
Founded on experience, entreprenuerialism and an interest in marketing, Attention Experts has grown considerably quickly. Managing clients from more than 15 different industries ranging from small businesses to multi-nationals across the globe. Attention Experts has credited its success to its focus on a return on investment for clients.
To make a booking and have a meeting with a Strategy Manager, click the button below. Learn how your business could benefit on some of the strategies Attention Experts is using.

Meet our management team

George Hawwa
Growth Director
George is in charge of the overall growth and best practices of Attention Experts.
Some accolades George shares are being named in the ‘Top 30 leaders under 30’ in 2007 by Entrepreneur Australia Magazine and won ‘Outstanding Young Entrepreneur of the Year’ for 2018 at the NSW Business Chamber Regional awards. He also currently lectures at Sydney University on social media strategy to Postgraduate students at the Centre for Continual Education.
George is a sought after speaker and educator on social media strategy and business.

Matthew Johnson
Client Growth Manager
Matthew is responsible for the overall value add communications and retention of all Attention Experts client campaigns.
Matthew’s suite of graphic design education and direct sales background, gives him the functionality to work with client’s on a strategic level as a point of contact alongside the regular account manager the client receives. He works closely with the Client Success Team and the Growth Director to ensure clients are being happily retained and receiving service as promised on campaigns.

Anna Santaguida
Client Success Team Leader
Anna started as a Client Success Executive with us. She quickly moved up the ranks and became an all rounder, leading our ads management and strategy in 2019. In 2020, she took over the role of Client Success Team Leader. She is in charge of our overall Client Success Team and their activities.
Anna’s value add is noticed in her ability to think pragmatically on campaigns and to facilitate delivery of a campaign exceeding client expectations.
Here are our Partnerships Team

Sophia Choi
Strategic Partnerships Manager (Sydney)
Since joining Attention Experts in January 2019, Sophia has developed and helped build the overall partnerships model for Attention Experts.
Based in the Sydney office, Sophia works closely with the Growth Director and is actively involved with industry groups, networks and chambers of commerce, to add value and also promote the services of Attention Experts through those partnerships.

Lucious Capers
Strategic Partnerships Manager (Melbourne)
Lucious has been with Attention Experts since it’s inception in 2016.
Since being with Attention Experts, Lucious has helped the Growth Director facilitate strategic partnerships across Australia. Lucious being based in Melbourne, has facilitated partnerships and value add alliances that have been key to it’s growth.

Alice Dodd
Strategic Partnerships Manager (Sydney)
Alice, prior to working at Attention Experts, worked in media sales and accounts working with some of the biggest brands on the planet.
Alice has brought her rational and focused approach to the Attention Experts Team quickly adding value to our Partnerships portfolio.