Blog

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How Small Business Leaders Can Improve Their Employer Brand Through Social Media

Social media for business is often thought of as a marketing channel for attracting and retaining business. However, the capabilities and value social media adds to an organisation today extends...

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Multi-format posting on social media platforms.

Social media is a fantastic tool for connecting with your audience, but sometimes, creating content that captures their attention can be tricky. One way to overcome this challenge is to...

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Why social media marketing is an asset for your business!

Well, I bet you haven’t thought of social media marketing this way before. I bet you didn’t think that all the content and engagement on your social media pages could...

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Using data to make decisions on a social media marketing budget

The correct data being applied to a social media campaign is like health food to an athlete – the latter just can’t perform without it. Every social media marketer is...

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Should you trim your marketing costs amid business struggles?

Amidst the economic challenges, many business owners are faced with the dilemma of whether to trim marketing expenses. However, before making any drastic decisions, it’s essential to consider the long-term...

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Understanding Social Media Marketing Basics: What are Content Pillars?

As a marketer or business owner, you’ve likely heard a great deal about content marketing, content calendars, posting five times a week, writing at least one blog post a month,...

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Social media lead generation: What it is? And how can it benefit your business?

With the ever-increasing competition in the online marketplace, businesses need a robust lead generation strategy to stay ahead. You need to focus on converting social media reach and engagement into...

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Social media marketing trends and tips in 2023

If there is one thing we are sure about in 2023, it is this: social media will become more critical to businesses of all sizes and industries. Based on 14,850...

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Black Friday Marketing Strategy in 2022: Important Trends and Practical Tips

In 2021, Aussies were estimated to have spent $8 billion during the four days over Black Friday and Cyber Monday. As impressive as that sounds, we will probably see an...

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Instagram vs TikTok – What’s the difference & What’s better for you?

When it comes to generating visual content, building community and going viral on social media, Instagram and TikTok are the best social media platforms. Both have shown tremendous growth, attracting...

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How the LinkedIn Algorithm Works and How to Make it Work for You

Do you wonder how the LinkedIn algorithm works in 2022? Don’t worry. You’re not alone! It is a common question our team is asked.  LinkedIn is booming right now in...

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How to Build a Brand on Social Media Through Messaging That Connects & Converts

If you’re a marketer or business owner looking to learn about social media strategies that convert, you probably have heard about Brand Awareness, Brand Value, Engagement, and Conversion, but how...

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3 Social Media Metrics Needed to Boost ROI.

Let’s face it, if your business is not getting a return on investment from its marketing activities, what’s the point of being on social media?   So, how well are you...

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Top 4 Ways to Get Around the Facebook Algorithm in 2022

In 2022, let’s hack the Facebook algorithm together!  It’s not a secret that the Facebook algorithm can sound like a mystery, an enigma that many brands prefer to stay away...

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What did we learn from 2021? And three trends in social media marketing to watch out for in 2022 — By George Hawwa

Each year, around this time, I enjoy taking a few moments to reflect on what transpired in social media marketing over the last 12 months — and how businesses would...

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How many people are involved in a social media ad campaign?

Social media ad campaigns are generally wildly underestimated in terms of the resources needed to carry out a campaign successfully. How many people or points of activity do you need...

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How to run a successful social media campaign in four steps

Creating a successful social media marketing campaign may seem overwhelming, but it doesn’t have to be that way! To run a successful social media marketing campaign, you need to strategy,...

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Five benefits of hiring a social media marketing agency in 2022

  Do social media marketing agencies really work? Should I hire a marketing person instead of a social media agency? These are some of the common questions business owners ask...

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Social media posting guidelines to consider before starting posting

  Nowadays, social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a solid personal connection with your prospective...

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What is brand value in marketing and how you can build it?

In 2021, social media now is a pretty well established marketing channel when it comes to building brand value on social media. Companies who have really established themselves as a...

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Three major factors in determining maturity times in a social media marketing campaign

Depending on who you ask, a social media marketing campaign and its maturity time ranges. What we often see is a question around not knowing maturity time at all, and...

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5 Years of Attention Experts! The top 3 things learnt in building this social media agency marketing agency

By George Hawwa, Growth Director August 11th, 2021 marks five years since our social media marketing agency, Attention Experts, started. In what has become known for Attention Experts staff as...

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Attention Experts named in ‘Top Marketing Agencies’ list again!

Recently SocialAppsHQ collated the ‘Top 13 Facebook Marketing Agencies in Sydney’ and none other than yours truly has made that list! Jump in and read their latest article featuring Attention...

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What are some elements that make for a great company culture?

At Attention Experts we want our employees to feel happy. At the end of the day, a happy team means more productivity and better company performance. Our company culture aims...

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How can you prepare for Facebook’s iOS 14.5 update?

We are in the midst of the next big shift in the ads ecosystem! Apple’s new iOS policy will require permission from users to track their activity across third-party companies’...

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What does a day at a successful award-winning social media agency look like?

Ever wondered what a typical running day looks like when working at a social media agency or, the work behind quality campaign implementation? Walking hastily into the office at 8:15am...

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Social Media Marketing for Business: What did we learn from 2020?

Social Media as a marketing channel levitated to a new stage in 2020. It took on a new dynamic with audiences and created a space for information unlike any other...

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11 Simple Social Media Tips for 2021

Heading into 2021, social media has become increasingly more important for business marketing to both consumers and other businesses. Using social media to build a brand and generate some sales,...

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How to keep marketing your business through and post the Coronavirus pandemic?

As we head into a ‘new economy’ there is no doubt businesses would be looking at new strategies to create some growth going into 2021. A lot of business owners...

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How to keep marketing your business through coronavirus

There is no doubt, it is an anxious time at the moment and there is a lot of fear running through society around COVID-19 / Coronavirus. Within the business community,...

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Return on investment and social media marketing: the true and tested way on how to do it

Today, in 2019, many businesses that I speak to know they need social media. They are on it as a business, because they know they should be on it. But...

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What is the point of Social Media if you’re not achieving a return on time and money?

“I don’t see the point of it.” “How do I get sales from it?” “It seems to be more of a hassle than an asset.” “We’ve tried Social Media before...

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Facebook’s recent removal of Partner Categories – what does this mean?

Facebook recently sent out an email to businesses and advertisers, warning that they may need to change campaigns which have Partner Categories installed inside of them. Here is the email:...

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What is the difference between advertising on Google vs Facebook?

What is the difference between advertising on Google vs Facebook This is a question that we hear on a regular basis within the circles of digital marketing.  The difference between...

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What does the Facebook first-party cookie for pixel mean?

Facebook has faced much scrutiny this year regarding data around specifically user privacy. Facebook which creates around US$50 billion in revenue from advertising is not just about to let the...

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Creating a social media contest

Crafting a successful social media contest is one of the most alluring tactics you can use. It’ll increase your online visibility, your followers, and your engagement. There are a number...

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Facebook Watch and what it means for your business

Facebook Watch was released in August 2017 to select U.S. based users on mobile, desktop and TV apps. It has now rolled out progressively with testing by the Facebook team,...

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How to lower Facebook CPM

Is your CPM for your social media advertising campaign killing your cost of advertising? Is it hard to get any Call to Action average cost that’s low enough to justify...

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Social Media Marketers: Why are some business owners sceptical of us?

The industry of social media marketing has existed for less than 8 years. In a more professional sense, social media marketers were probably taken seriously as a profession in the...

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Creating a Social Media Plan that works!

Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. However,...

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We’ve just turned two!!

Well, I don’t think when I started Attention Experts I would have seen it become like this. It’s been two years since we began. For some it may not seem...

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Digital marketing’s most preferred channel for businesses is…

It’s official. Social Media is now the number one preferred digital marketing channel used by businesses according to the Clutch 2018 Digital Marketing Survey (1). In fact, just with small...

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11 social media tips you can’t live without!

Are you the person who needs to get your company’s social media marketing going? Or are you starting to look at this marketing channel serious? Using social media to build...

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What does it take to be an influencer?

Want to be an influencer hey!?! Well, if you have seen Instagram recently, there are plenty of others trying to do the same thing. I’m not trying to deter you...

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How to promote events successfully on Facebook

Ever held an event and then…. *crickets* No one shows up. Completely disapointing and heart breaking for everyone who has organised the event. Then you turn around and look at...

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What you need to know about Instagram TV

In June this year, Instagram decided to launch its own standalone video-based app, which is to be known as Instagram TV or IGTV for all the cool kids in social...

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Attention Experts WINS at NSW Business Chamber Awards!

Attention Experts went into the NSW Regional Business Chamber awards with a place as a finalist in the ‘Startup Superstar’ category and a place for Attention Experts Founder & Growth...

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11 ways to create a social media presence without paying for advertising

Well, I must admit – I decided to write this article with much reluctance. In today’s ‘pay-to-play’ space that is social media, there is some hesitation to ever recommend a...

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Increase conversions with this simple bit of knowledge…

The ultimate success of a campaign comes down to this: How well can it convert? I know it, you know it, we all know it. There is no point in...

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Three Ways to Instantly Improve Social Media Engagement

Engagement is crucial to success with any marketing campaign, let alone social media. If you are not receiving engagement, then a marketing campaign is considered a failure. SO WHAT IS...

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How much to spend on social media paid advertising?

A recent poll run by Attention Experts, suggested one of the most curious things about social media is how much is appropriate to spend on paid advertising. Often this answer...

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Landing pages 101

Part 1: Why Build A Landing Page – Know Your Objective Building landing pages will help increase conversion rates. Targeted promotion or individualised product sales are focused on a unique...

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Facebook’s latest announcement – Why is it extraordinary?

One of the most exciting announcements in social media history was made on January 11th this year. The announcement was made in the form of a press release by Adam...

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Social Media Doesn’t Work For Business, Unless…

A lot of business owners I speak to often are questionable about social media marketing. What I hear the skeptics most say is that: – They’ve tried it before and...

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How many brand touch points do you need with an audience before they purchase/enquire?

Most businesses today understand the importance of getting their products and services out in-front of their target market. Businesses have often tried to do this through a lot of traditional...

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How to handle malicious/negative reviews on TripAdvisor

TripAdvisor as well as many other accommodation/hospitality review sites are often embraced by users. For businesses however, it can be a bane in their existence if they do not understand...

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5 Facebook Marketing Predictions for 2017!

Have you wondered what 2017 might look like for Facebook marketing? If Facebook changes in late 2016 are an indicator to go by, 2017 will definitely be an interesting year...

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