Social media for business is often thought of as a marketing channel for attracting and retaining business. However, the capabilities and value social media adds to an organisation today extends...
As we head into a ‘new economy’ there is no doubt businesses would be looking at new strategies to create some growth going into 2021. A lot of business owners...
Sometimes, the Facebook algorithm can feel like a mystery, but in reality, it is not that complicated. However, even if you were not affected by the recent algorithm changes yourself...
There is no doubt, it is an anxious time at the moment and there is a lot of fear running through society around COVID-19 / Coronavirus. Within the business community...
Today, in 2019, many businesses that I speak to know they need social media. They are on it as a business, because they know they should be on it. But...
A client of mine told me that he hates seeing bad content from business pages on social media. He said: 1. A lot have no imagination… 2. A lot present...
“I don’t see the point of it.” “How do I get sales from it?” “It seems to be more of a hassle than an asset.” “We’ve tried Social Media before...
Facebook recently sent out an email to businesses and advertisers, warning that they may need to change campaigns which have Partner Categories installed inside of them. Here is the email:...
What is the difference between Google Adwords, SEO and social media strategy? This is a question that we hear on a regular basis within the circles of digital marketing. The...
Facebook has faced much scrutiny this year regarding data around specifically user privacy. Facebook which creates around US$50 billion in revenue from advertising is not just about to let the...
Crafting a successful social media contest is one of the most alluring tactics you can use. It’ll increase your online visibility, your followers, and your engagement. There are a number...
Facebook Watch was released in August 2017 to select U.S. based users on mobile, desktop and TV apps. It has now rolled out progressively with testing by the Facebook team,...
Well, I bet you haven’t thought of social media this way before. I bet you weren’t thinking that possibly all the content and engagement on your social media pages are...
Is your CPM for your social media advertising campaign killing your cost of advertising? Is it hard to get any Call to Action average cost that’s low enough to justify...
The industry of social media marketing has existed for less than 8 years. In a more professional sense, social media marketers were probably taken seriously as a profession in the...
Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. However,...
Well, I don’t think when I started Attention Experts I would have seen it become like this. It’s been two years since we began. For some it may not seem...
It’s official. Social Media is now the number one preferred digital marketing channel used by businesses according to the Clutch 2018 Digital Marketing Survey (1). In fact, just with small...
Are you the person who needs to get your company’s social media marketing going? Or are you starting to look at this marketing channel serious? Using social media to build...
Social media now is a pretty well established marketing channel when it comes to building a brands value. Companies who have really established themselves as a brand on social, can...
Want to be an influencer hey!?! Well, if you have seen Instagram recently, there are plenty of others trying to do the same thing. I’m not trying to deter you...
Ever held an event and then…. *crickets* No one shows up. Completely disapointing and heart breaking for everyone who has organised the event. Then you turn around and look at...
In June this year, Instagram decided to launch its own standalone video-based app, which is to be known as Instagram TV or IGTV for all the cool kids in social...
Attention Experts went into the NSW Regional Business Chamber awards with a place as a finalist in the ‘Startup Superstar’ category and a place for Attention Experts Founder & Growth...
Well, I must admit – I decided to write this article with much reluctance. In today’s ‘pay-to-play’ space that is social media, there is some hesitation to ever recommend a...
The ultimate success of a campaign comes down to this: How well can it convert? I know it, you know it, we all know it. There is no point in...
Engagement is crucial to success with any marketing campaign, let alone social media. If you are not receiving engagement, then a marketing campaign is considered a failure. SO WHAT IS...
A recent poll run by Attention Experts, suggested one of the most curious things about social media is how much is appropriate to spend on paid advertising. Often this answer...
Part 1: Why Build A Landing Page – Know Your Objective Building landing pages will help increase conversion rates. Targeted promotion or individualised product sales are focused on a unique...
One of the most exciting announcements in social media history was made on January 11th this year. The announcement was made in the form of a press release by Adam...
A lot of business owners I speak to often are questionable about social media marketing. What I hear the skeptics most say is that: – They’ve tried it before and...
Most businesses today understand the importance of getting their products and services out in-front of their target market. Businesses have often tried to do this through a lot of traditional...
TripAdvisor as well as many other accommodation/hospitality review sites are often embraced by users. For businesses however, it can be a bane in their existence if they do not understand...
Have you wondered what 2017 might look like for Facebook marketing? If Facebook changes in late 2016 are an indicator to go by, 2017 will definitely be an interesting year...
