Facebook’s recent removal of Partner Categories – what does this mean?

Facebook recently sent out an email to businesses and advertisers, warning that they may need to change campaigns which have Partner Categories installed inside of them. Here is the email: What was Partner Category Targeting? Partner Categories are targeting groups that Facebook previously made available based prior partnerships with third-party providers. This type of data…

What is the difference between Google and Social Media marketing

What is the difference between Google Adwords, SEO and social media strategy? This is a question that we hear on a regular basis within the circles of digital marketing. The answer to this question can be summed up in three key points Longevity Financial Cost Customer engagement   Google Vs Social Media   Google is…

What does the Facebook first-party cookie for pixel mean?

Facebook has faced much scrutiny this year regarding data around specifically user privacy. Facebook which creates around US$50 billion in revenue from advertising is not just about to let the petrol of its advertising supercar fall. The platform relies as a strength on allowing advertisers to re-target audiences and claims to do it better than…

Creating a social media contest

Crafting a successful social media contest is one of the most alluring tactics you can use. It’ll increase your online visibility, your followers, and your engagement. There are a number of tools you can use to create an outstanding giveaway or sweepstakes. The key to executing a successful contest is offering something of tremendous value. Something that’ll…

Facebook Watch and what it means for your business

Facebook Watch was released in August 2017 to select U.S. based users on mobile, desktop and TV apps. It has now rolled out progressively with testing by the Facebook team, and has hit Australia. Facebook Watch is basically Facebook’s episodic streaming video cannel. The videos can range from mini documentaries to live sporting events, in…

Why social media marketing is an asset for your business!

Well,  I bet you haven’t thought of social media this way before. I bet you weren’t thinking that possibly all the content and engagement on your social media pages are actually worth some $$$ ???!!!! Does this create a bit of a game changer now for you with regards to your viewpoint on social media?…

How to improve your CPM

Is your CPM for your social media advertising campaign killing your cost of advertising? Is it hard to get any Call to Action average cost that’s low enough to justify your campaign? No matter how hard you try, is it taking a lot of work to try to bring your CPM down? Well don’t beat…

Social Media Marketers: Why are some business owners sceptical of us?

The industry of social media marketing has existed for less than 8 years. In a more professional sense, social media marketers were probably taken seriously as a profession in the last 2 years. I’ve noticed it seems to be a bit of a sore topic for a lot of businesses, who are approached by social…

Creating a Social Media Plan that works!

Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. However, marketers often make the mistake of diving into social media without a clear plan. At best, this is a waste of time – and at…

We’ve just turned two!!

Well, I don’t think when I started Attention Experts I would have seen it become like this. It’s been two years since we began. For some it may not seem like long, for a lot of us at Attention Experts it seems like a lifetime. It all started with a need and want. I was…

Digital marketing’s most preferred channel for businesses is…

It’s official. Social Media is now the number one preferred digital marketing channel used by businesses according to the Clutch 2018 Digital Marketing Survey (1). In fact, just with small business owners it was found that the majority of small businesses have just a website and a social media presence. With a social media profile…

11 social media tips you can’t live without!

Are you the person who needs to get your company’s social media marketing going? Or are you starting to look at this marketing channel serious? Using social media to build a brand and generate some sales, may seem daunting. But there are steps you can follow to improve your success. I will be explaining all…

How to build brand value?

Social media now is a pretty well established marketing channel when it comes to building a brands value. Companies who have really established themselves as a brand on social, can be found across multiple sectors and industry types. But what are the basic principals into increasing a brands value on social media? We explore further…

What does it take to be an influencer?

Want to be an influencer hey!?! Well, if you have seen Instagram recently, there are plenty of others trying to do the same thing. I’m not trying to deter you from being one, I’m simply stating it’s going to take a bit of patience, persistence and hardwork to become an influencer on social media today.…

How to promote events successfully on Facebook

Ever held an event and then…. *crickets* No one shows up. Completely disapointing and heart breaking for everyone who has organised the event. Then you turn around and look at your bank account, and that has taken a pounding as well! Social media maybe just the answer you are looking for. Events and social media…

11 ways to create a social media presence without paying for advertising

Well, I must admit – I decided to write this article with much reluctance. In today’s ‘pay-to-play’ space that is social media, there is some hesitation to ever recommend a channel without some monetary investment. However, there is still many ways you can create a presence and even succeed on social without paying for advertising.…

What you need to know about Instagram TV

Three Ways to Instantly Improve Social Media Engagement

Engagement is crucial to success with any marketing campaign, let alone social media. If you are not receiving engagement, then a marketing campaign is considered a failure. So what is engagement? Engagement can be considered where someone has ‘touched’ a brand in a valuable way. For example, in the physical world a person on the…

How much to spend on social media paid advertising?

Facebook’s latest announcement – Why is it extraordinary?

One of the most exciting announcements in social media history was made on January 11th this year. The announcement was made in the form of a press release by Adam Mosseri, Facebook’s Head of Newsfeed.

Social Media Doesn’t Work For Business, Unless…

A lot of business owners I speak to often are questionable about social media marketing. What I hear the skeptics most say is that: – They’ve tried it before and it didn’t work for them – It’s not right for their industry – It’s a passing fad – They don’t understand it, and so can’t…

How many brand touch points do you need with an audience before they purchase/enquire?

Most businesses today understand the importance of getting their products and services out in-front of their target market. Businesses have often tried to do this through a lot of traditional marketing methods, such as print, television, radio, billboards, exhibitions, sampling. Etc. It’s remarkable when I speak to business owners and marketers today, that I would…