Our strategic approach was designed to amplify marketing outcomes and drive sales growth. By integrating UPA service with focused social media campaigns, we delivered measurable improvements that were aligned with our marketing objectives.
We strategically selected target websites that connect with women interested in fashion, ensuring our message reaches consumers most likely to engage with Femme Connection.
We incorporated geotargeting ads to ensure our campaigns effectively engage the target audience at key locations, such as shopping centres and areas near relevant retail outlets, further amplifying our marketing impact.
Femme Connection has been a prominent figure in the fashion industry for 15 years, consistently delivering the promise of a high-quality, contemporary style that caters to the many transitions and occasions that modern women experience on a daily basis.
Geotargeting ads
Increase brand value
Increase sales and database
Outcomes 1 & 2
Revenue and ROAS
During the first quarter of 2025, the UPA ads generated 1,395 purchases for Femme Connection.
The overall ROAS was 3.35. Above the campaign target of 3.00.
Outcomes 3 & 4
Impressions and Clicks
The UPA ads generated more than 5.6 million impressions. The UPA ads received more than 33,500 clicks, indicating that more people visited Femme’s website to learn about the brand, its products, and potentially take the final action of purchasing the products.
Outcomes 5 & 6
CPC (Cost-per-click) & CPM (Cost per thousand impressions)
The overall CPC (Cost-per-click) was $0.91. That’s a remarkably low number, indicating the
cost-effectiveness of the UPA service. The overall CPM was $6.77.
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