Nestled between Sydney’s famous Darling Harbour and the bustling CBD, the hotel offers the perfect blend of convenience and charm, placing you at the epicentre of Sydney’s cultural and entertainment hub.
Our strategic approach was crafted to maximise marketing results and accelerate booking growth.
By seamlessly integrating our UPA service with highly targeted social media campaigns, we achieved significant, measurable improvements that directly support our core marketing objectives.
Nestled between Sydney’s famous Darling Harbour and the bustling CBD, the hotel offers the perfect blend of convenience and charm, placing you at the epicentre of Sydney’s cultural and entertainment hub.
Geotargeting ads
Increase brand value
Increase in bookings direct on their website
Outcomes 1 & 2
Bookings and ROAS
During the first quarter of 2025, the UPA ads generated 71 bookings for PARKROYAL Darling Harbour.
The overall ROAS was 9.14, an outstanding result.
Outcomes 3 & 4
Impressions and Clicks
The UPA ads generated more than 1 million impressions.
The UPA ads received more than 3,988 clicks, indicating that more people visited PARKROYAL Darling Harbour’s website to learn about the brand, the hotel, the rooms and take the final action of booking a room.
Outcomes 5 & 6
CPC (Cost-per-click) & CPM (Cost per thousand impressions)
The overall CPC (Cost-per-click) was $1.47. That’s an awesome low number, indicating the
cost-effectiveness of the UPA service.
The overall CPM was $5.67.
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