We created social media campaigns (Paid ads and organic content) highlighting Poly Water Tanks’ differences and purposes.
By using consistent storytelling and valuable content for the key audience, our goal was to increase the number of leads and conversions.
Poly Water Tanks is a family-operated business based in Fountaindale on the Central Coast of NSW Australia.
They specialise in the design and manufacturing of high-quality, UV-stabilised polyethene storage water tanks for both residential & commercial use.
Targeted ads campaigns
Impactful social media campaigns targeting their key audience
Increase brand awareness
We created campaigns to increase brand awareness.
Increase leads and enquiries
Facebook and Instagram campaigns to generate traffic to their website.
Outcome 1
Leads and cost per lead
From Q3 of 2024 to Q4 of 2024 our Meta campaigns generated 204 Leads. The cost per lead was as low as $5.61. The average cost per lead during this period was $22.27.
Outcome 2
CPM - (Cost per thousand)
The average CPM - (Cost per thousand) for the social media campaigns was $7.94, outperforming the campaign's target of $16.88.
Outcome 3
CPC - (Cost per Click)
The average CPC (Cost per Click) was $0.58, outperforming the campaign target of $1.01 and the industry average of $0.80.
Outcome 3
Impressions and Reach
From Q3 of 2024 to Q4 of 2024 the ads generated 572,000 impressions, reaching more than 129,436 accounts.
“Thoroughly enjoying the experience and the outcomes from working with the Attention Experts team.
They have taken the time to get to know how our business works, what works best with our audience and how we interact with them. All of this has contributed to a lot more interest being generated from our social media presence and consequently increased sales. The number of leads generated from the Facebook campaign alone has been considerable and well worth the spend.
Having previously been working with a large media agency, the personal attention and ability to pivot quickly and be flexible in the approach has really made a difference.
Thanks Attention Experts, love your work!”
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