The primary objective was to increase bookings, fully book the salon, and achieve a reasonable return on ad spend (ROAS).
We implemented a full-funnel strategy for paid Meta ads, starting with awareness campaigns to build our database, then moving to remarketing to convert users.
After optimising our creative content and refining our messaging, we successfully drove high website traffic from a warm, highly interested audience.
Ebony-Rose Hair Design is a premium hair salon located in Bellamack, Darwin. They specialise in luxury, customised hair colouring and premium hair extensions (including Yovanka Loria Weft and Keratin Bond extensions), as well as cutting, styling, and wedding hair and make-up services.
Targeted Ad Campaigns
Increase Brand Value & Engagement
Increase in Website Conversions
“Since I have you guys running ads and doing Google and everything, I've just noticed, like... I don't really feel stressed anymore because the bookings are all full.
I know the girls are always busy; they enjoy it too because they can do what they love.”
- Lauren Orlow
Ebony-Rose Hair Design
⭐⭐⭐⭐⭐
ROAS of 5.47 and an average of 27 bookings per month
Increase in bookings and brand value
In Q3 2026, we achieved an average ROAS of 5.47 from Meta Ads, with the top month posting an exceptional ROAS of 7.07 and total Q3 revenue of over $16,500.00, with $4,098.22 invested in paid ads.
During the same period, the ads generated an average of 27 bookings per month, with the top month producing 37 bookings from Meta ads.
Over 100 calls and a very cost-effective CPC
Warm, interested traffic and audience
From Google Ads campaigns, we generated 11 direct bookings as well as 107 calls, indicating immediate demand from women seeking premium hair services from Ebony-Rose.
From these ads, we achieved a very cost-effective CPC (Cost per click) of as low as $1.03.
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