Do social media marketing agencies really work? Should I hire a marketing person instead of a social media agency?
These are some of the common questions business owners ask themselves when they consider growing their business through social media marketing.
There is no right or wrong answer to the above questions. Choosing an agency or an in-house team will always work.
What is essential to evaluate is what is more time-efficient and money-wise in the long-term for your business.
Hiring a social media agency might feel like a big decision, and it can take a lot of work to find the right agency for your business.
It might also seem more expensive than hiring an in-house person because you are hiring a complete team with more experience in different areas and the ability to set precise KPIs.
But, hiring a social media agency could be a game-changer for your business. You won’t have to spend extra time managing people, finding the right talent or thinking about marketing budgets. Instead, you will have a structured group of professionals with enough experience to guide you through.
Below, we just have listed a few of the advantages of hiring a social media agency that you should consider.
Assuming that you choose to work with a social media agency, means you are hiring a whole team fully trained in different fields. It can make your life easier!
This is because you’re choosing a specialised team that knows how to manage your social media budget in the smartest way possible by focusing on your main priority. And, if you work closely with them, you can ensure an ROI.
Always choose a social media marketing agency that focuses on outcomes rather than just delivering a service. Pick a result-oriented agency that concentrates on achieving results as per the goals you’ve seat.
At Attention Experts, we’re actively tracking results to make sure our clients are getting the best of their budget and, of course, getting the expected results. As an award-winning social media agency in Sydney, we understand that returns on investment are crucial to the success of a campaign.
All our Social Media Strategy and Management Packages include monthly reporting meetings. We’re frequently repurposing your campaign based on the results so we can re-establishing your social media strategy on time.
Cost-Efficiency and Flexibility:
At first, hiring an agency could appear more expensive than hiring an internal team. However, the numbers are different.
“In Australia, the average salary for a Social Media Manager is $62,250 – which typically equates to a total investment of around $80,000 per employee when considering the cost of bonuses, taxes and leave entitlements.”
While you compare salary, extra benefits, administrative costs, training, etc., you will find that hiring an internal team would cost you more than working with an agency.
Including ad spend, the average yearly cost of working with an agency like Attention Experts for social media marketing is less than half of an in-house employee.
When you work with an agency like Attention Experts, more than four people will be working on your campaign.
A diverse team with a variety of skills and experience working across multiple different industries. Together, they are able to bring fresh ideas to your campaign and help your business expand in new ways with proven social media strategies.
Speed of Work and Location:
In case you hire an internal team, you can guarantee your team knows about your industry. While hiring an agency, they know how to use social media and what works and what doesn’t.
For in-house employers, the lack of experience in social media could affect the speed of their work, in addition to not being able to show results in the short term.
Outsourcing your social media campaign overseas could be an option. However, language barriers, availability and cultural differences could significantly impede your ability to achieve your expected goals.
Conceding that you choose to work with an agency like Attention Experts, you will be communicating directly with the people working on your campaigns at all times. All of our work is done in-house in our offices.
How does a social media agency work?
At Attention Experts, everything starts with a free 30-minute strategy session, where one of our experts will go through all your social media assets and evaluate all your needs and opportunities.
Some of the information we may request includes:
Following a scope of works, you will receive our proposal, our next steps, and our social media agency budget in less than three days.
Once we are all set up, our work will begin. The next step is broken into four phases:
- Phase one – Onboard
- Phase two – Establish
- Phase three – Optimise and repurpose
- Phase four – Mature and build
What social media services to look for in an agency?
At Attention Experts, we offer a range of comprehensive social media marketing services to help businesses of all sizes and in all industries to ensure a positive ROI.
Our packages are tailored to your business’s needs and are budget-friendly.
We offer a month to month retainer pricing model which allows you to have a clear cost structure for your campaigns without the anxiety of being locked into an agreement.
See our Frequently Asked Questions for more information.
If you’re interested in keep learning, make sure you download this free guide with the pros and cons of hiring a social media agency vs. hiring an internal team.
Key takeaways about hiring a social media marketing agency
With an experienced agency, you can be confident that you will be creating a rock-solid foundation for everything related to Social Media Marketing. It’s a fantastic opportunity to refresh your marketing strategy, increase revenue in the long term and have more time to focus on other areas of your business.