Social media insights to supercharge your marketing campaigns

Is your marketing strategy taking full advantage of the power of social media?

Our upcoming blog post will delve into the key findings of the latest Global Insight Report, offering valuable insights to help you maximise the impact of your social media campaigns and reach your business goals.

Main reasons for using social media in Australia

  • Primary reasons why social media users aged 16 to 64 use social media platforms

Social media has revolutionised how we connect, and at its core, it remains a tool for bringing people together.
According to a survey conducted among Australian social media users aged 16 to 64, the primary use of social media in Australia is to maintain relationships with family and friends.
It’s essential for businesses that want to connect with their audience to create content that celebrates these connections. This can help companies cultivate a feeling of community and belonging, which is key to building brand loyalty.
  • Creating content that connects

To evoke this feeling, your content needs to do more than provide information; it should also establish a personal connection and engage with the audience. Content that features authentic stories, genuine interactions, and emphasises family values typically receives better engagement.
This demonstrates the significant influence of social media on consumer behaviour and decision-making, underscoring the importance of companies comprehending their target audiences.

The comprehensive strategy: creating compelling and resonant content

Content that revolves around wholesome, family-centred topics tends to really resonate with audiences, leading to higher click-through rates.

So, if you want to ace your social media marketing game, incorporating this insight into your campaigns could lead to some seriously positive results for your business.

The data-driven direction: leveraging insights for impact

In the world of social media marketing, data is not just a tool, it’s your guide. Social platforms such as Facebook, Instagram, and LinkedIn offer a wealth of analytics that can steer your content strategy, putting you in the driver’s seat of your marketing success.

Getting the metrics behind your campaigns enables you to fine-tune your approach and accurately target the appropriate audience.

  • Transforming data into a strategy

Analysing user behaviour, demographic data, and interaction trends allows you to customise your campaigns to match the interests of your target audience.
This level of customisation enhances the relevance of your content and maximises the return on your advertising investment.

Most used social media platforms in Australia

  • Facebook remains Australia’s most-used social media platform

Continuing with insights from the latest Global Insight Report, Facebook remains Australia’s most-used social media platform, with 78.2% of internet users aged between 16 and 64 using it monthly.

After Facebook and Facebook Messenger, we can see Instagram in third place, engaging the attention of 62.4% of users, showing that it still has a strong appeal, especially among younger people.

WhatsApp and TikTok have established themselves as popular social media platforms in Australia, with usage rates of 44.8% and 40%, respectively.

  • Advertising on Meta (Facebook + Instagram)

Facebook, now known as Meta, makes it a crucial platform for businesses to connect with a broad audience through advertising. The platform’s ads can reach 16.65 million Australian internet users, which accounts for 62.7% of the total population and 66% of all internet users.
This underscores the highly effective advertising potential of the platform for reaching a large audience.


In conclusion, social media is more than just a marketing tool; it’s a dynamic and interactive space where brands can thrive by genuinely connecting with their audience.

By applying the insights discussed, you can catapult your social media marketing to new heights, ensuring that every campaign resonates with your audience’s heart and drives tangible, positive results for your business.

Remember, the key to effective social media marketing lies in understanding and aligning with the human element behind every like, share, and comment. Embrace these insights and witness your social media campaigns transforming into powerful drivers of success.

How can we help you?

Attention Experts is an award-winning social media marketing agency specialising in social media management, social media advertising, content creation management, social media consulting services and email marketing optimisation. We create and manage social media campaigns tailored to your business’s needs.

If you are interested in getting more leads, sales and enquiries for your business through social media, take advantage of our FREE 30-minute strategy session and book NOW.

30-minute webinars 

Stay tuned for our next webinar! Our Growth Director, George Hawwa, will present a 30-minute webinar to cover a new topic in the social media space. You will have the opportunity to learn, ask questions live and grow your business.

Wondering what our current topic is? Stay tuned for the next webinar HERE.

George is in charge of Attention Experts’ overall growth and best practices. George has received a number of accolades, including being named in the ‘Top 30 leaders under 30’ in 2007 by Entrepreneur Australia Magazine and having won ‘Outstanding Young Entrepreneur of the Year’ for 2018 at the NSW Business Chamber Regional awards.

He also currently lectures at Sydney University on social media strategy to postgraduate students at the Centre for Continuing Education. In addition, George is a sought-after speaker and educator on social media strategy and business.