Before we start, think about this question:
Are you getting a Return on Investment? ROI (Return on Investment) represents the amount of money you have invested into a campaign versus what the business will get from that campaign.
Noted that, have you ever found yourself tempted to press the ‘Boost Post’ button on Instagram, Facebook, or other social media platforms with the hope of seeing a noticeable spike in engagement and reach?
If so, you’re not alone. Many businesses and marketers are drawn to the simplicity of boosting posts. But is this strategy truly effective, or is it just a quick fix that fails to deliver long-term results?
By the end of this blog post, you’ll understand why a more controlled and analytical approach to social media advertising is not only advisable but essential for your marketing success.
Table of Contents
The tempting boost button
The boost post feature on platforms like Instagram, Facebook and LinkedIn can seem like a magic wand for businesses wanting to increase their online visibility. With just a few clicks, your content is supposed to reach more people.
However, behind this apparent ease of use, there are complexities to understand. For instance, you need to consider the timing of your boost, the relevance of your content to your target audience, and the potential for ad fatigue. These factors highlight the need for a strategic approach to social media marketing.
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Understanding the Mechanics
Let’s talk about the ins and outs of post-boosting. When you boost a post, you’re essentially investing in getting your content in front of more eyes. It’s like giving your content a little promotional push. However, it’s less detailed or tailored than more advanced advertising strategies.
The false economy of boosting
Boosting posts has its drawbacks, with one of the main concerns being the limited control over the real target audience. By opting for boosted posts, you miss out on leveraging the complete range of targeting options provided by Ads Manager, for example.
Consequently, you risk inefficient allocation of your marketing budget, as your content may reach users who are unlikely to engage or take action.
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Boosting posts vs. Ads Manager
It’s crucial to understand the limitations of boosting posts by comparing it with Ads Manager, which offers a more precise and detailed approach to advertising, providing options for specific targeting, budget management, and the ability to conduct A/B tests.
By utilising Ads Manager, you gain full control over your advertising budget and can set tailored parameters to effectively target your audience.
This level of control and customisation guarantees that your advertising strategies are optimised for maximum impact, unlike the more general approach of post boosting.
Data Analysis: the missing piece
Creating a winning social media marketing campaign relies on you on diving deep into data analysis. Simply boosting posts skips this crucial process, leaving you in the dark about key performance metrics that could shape your future marketing endeavours.
Without analysing data, you’re basically taking a shot in the dark and missing out on the chance to fine-tune your strategy for greater success.
Remember this: Successful social media marketing requires careful planning, analysing data, and precise advertising. By concentrating on a well-informed advertising strategy, you can save money and make sure that your social media endeavours support your business’s future growth and triumph.
Conclusion
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A strategic approach wins
Boosting a post might give you a quick boost, but it’s a short-term strategy that ignores the power of strategic planning, data analysis, and targeted advertising.
By recognising the limitations of post boosting and embracing a more analytical approach using tools like Ads Manager, you can harness the full potential of your social media marketing efforts and achieve long-lasting success.
Delve further into the realm of social media marketing to unlock the secrets of optimising your online presence for maximum impact and pave the way for a promising future.
How can we help you?
Attention Experts is an award-winning social media marketing agency specialising in social media management, social media advertising, content creation management, social media consulting services and email marketing optimisation. We create and manage social media campaigns tailored to your business’s needs.
If you are interested in getting more leads, sales and enquiries for your business through social media, take advantage of our FREE 30-minute strategy session and book NOW.
30-minute webinars
Stay tuned for our next webinar! Our Growth Director, George Hawwa, will present a 30-minute webinar to cover a new topic in the social media space. You will have the opportunity to learn, ask questions live and grow your business.
Wondering what our current topic is? Stay tuned for the next webinar HERE.
George is in charge of Attention Experts’ overall growth and best practices. George received a number of accolades: Being named in the ‘Top 30 leaders under 30’ in 2007 by Entrepreneur Australia Magazine and having won ‘Outstanding Young Entrepreneur of the Year’ for 2018 at the NSW Business Chamber Regional awards.
He also currently lectures at Sydney University on social media strategy to postgraduate students at the Centre for Continuing Education. In addition, George is a sought-after speaker and educator on social media strategy and business.
