case study – Boat Wise
We developed social media campaigns with a small budget and emotive marketing to reach the right audience in a niche market to generate more leads and sales.
Company overview
At Boat Wise, their mission is to ensure all fellow Captains enjoy safe and positive experiences out on the water.
The highly knowledgeable boating professionals at Boat Wise have always loved being out there, and they want their clients to feel the same.
They believe that the best way to learn is at the helm of your boat and not from your desk!
Strategy: Targeted campaigns to generate leads and enquiries.
Targeted Ads Campaign
We targeted ads towards specific groups who are likely to be highly interested.
Generate leads
Facebook and Instagram campaigns to generate leads and enquiries.
Increase sales
We created campaigns to increase sales.
Outcome 1
Leads
From Q3 of 2022 to Q4 of 2023, the campaigns obtained 146 Leads at an average cost of $11.93 as low as $7.49.
Outcome 2
CPM and CTR
CPM was as low as $6.60. (Sep 2022 – Sep 2023), and CTR was 1.86%.
Outcome 3
Impressions and reach
From Sep 2022 to Sep 2023, we achieved 482,032 Impressions and 179,857 unique accounts reached.
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Frequently asked questions
How long before my business sees results?
The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average.
Are there any lock-in contracts?
No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment.
How much should I be spending on social media ads?
The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.
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