case study – SPECIAL CARE AUSTRALIA
We tailored a social media campaign strategy based on Special Care Australia’s goals.
With an effective campaign, they got 169 leads at the cost of $4.74 per Lead (April-June 2023).
Organisation overview
Special Care Australia provides NDIS-registered disability support services in Victoria, Australia.
Their services support their clients to live independently and empower them to make their own life choices, as well as providing them kids respite.
Industry: Disability Support Services Provider.
Strategy: Targeted campaigns & database growth
With a small daily budget, we were able to run effective campaigns promoting Special Care Australia’s services to its target audiences and build a remarketing database at the same time.
Targeted Campaign
We place ads on specific groups who would be highly interested in the information.
Content Strategy
We produced content that built brand value, strengthened trust, and connected with the right target audience.
Increase Leads
The number of people that shows interest in the brand’s content and become potential customer for the organisation.
Outcome 1
Leads
169 Leads at the cost of $4.74 per Lead (April-June 2023).
Outcome 2
Website Traffic and Database
22,041 Link clicks in the ads. The cost per click is as low as $0.23, and the remarketing database has increased to over 148K.
Outcome 3
Impressions and Reach
1,233,082 Impressions and 292,978 unique accounts reached. CPM was as low as $4.34.
Want a social media campaign that really works?
Schedule a free 30-minute consultation with one of our social media experts using the form below, and we’ll show you how we can help you grow your business through targeted campaigns.
Our Clients
We’re the proud official social media provider for hundreds of businesses around Australia.
Frequently asked questions
How long before my business sees results?
The answer varies, depending on the campaign and the business, every business is different. At Attention Experts, we have demonstrated results to our clients within six to nine months on average.
Are there any lock-in contracts?
No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this, this should develop through a productive working relationship instead of a written commitment.
How much should I be spending on social media ads?
The amount to spend on ads depends on the goal and the time of the campaign.At Attention Experts, we advise an amount that would be most suitable for results on your campaign, generally, the very minimum we would look at is around $450-$600 per month.
More Case Studies
Other customers we’ve helped grow their business through targeted social media campaigns