Social media ad campaigns are generally wildly underestimated in terms of the resources needed to carry out a campaign successfully.
How many people or points of activity do you need to run a successful Social Media Ad campaign?
Answer: To successfully carry out a social media ad campaign for a client, there must be at least five points of activity. For an award-winning social media agency, like Attention Experts, we place five terminals or individuals on a social media ads campaign at any one time.
You may be wondering who these individuals are and how we place them on each campaign? So let’s dive into it.
1. Social Media Consultant – Strategist
Every campaign requires an excellent social media consultant. It means you need a strategist on board in order to succeed in your social media marketing campaign.
The strategist looks at the big-picture. First, they identify the specific goals that the client would like to achieve on each platform. Then they will plan a strategy that ensures that the goals are aligned with the business.
A good social media strategist understands how to drive revenue from the campaign. Their job is to look at the campaign from an external viewpoint and deliver the best trajectory for ROI.
2. Client Success Manager – Hard Communication Point
Communication is KEY to ensuring that the campaign is running smoothly and hitting its objectives.
When you work with Attention Experts, you will have a direct point of communication regarding anything about the campaign. Alignment calls and other meetings are conducted regularly, starting with the onboarding process.
3. Administration and Content Creation Point
The administration point guarantees that we are doing our work precisely. That the content is aligned and branded with the business.
Our administration person also makes sure every piece of content has been approved by the client. So there is no disagreement with the content before it goes live.
4. Campaign Analyst
It is very important to have an analyst oversee the campaign’s data, metrics, and progress towards KPI targets so that the campaign meets the expectations of the strategist.
At Attention Experts, we have a Campaign Analyst who monitors the performance of each campaign. They provide a detailed report on how we can optimise and improve advertising efforts.
If you want to learn more about how to run a successful social media campaign, we highly recommend you read our latest article HERE.
5. Quality Control
This person oversees the work from a quality perspective. He/she makes sure that everything is in place as it should be – spelling errors, incorrect branding, misalignment of visuals, that sort of thing!
In conclusion, to create a comprehensive and cohesive campaign, there are many stakeholders and multiple touchpoints in its production. Without a doubt, there are more individuals involved outside of the above five!
Key takeaways about how many people are involved in a social media ads campaign.
The main thing to note with this is it does take a lot of resources to deliver a campaign. The level of help per individual involved depends on the campaign’s size and scope.
They say it takes a village to raise a child, which is undoubtedly the case at Attention Experts!
If you have read until this point, you may be highly interested in downloading our free guide.
- Pros and Cons of hiring a Social Media Agency Vs Internal Team
- Agency comparison chart to hire a digital agency in Australia
How We Can Help You with Your Social Media Campaign
If you’ve read to this point, you’re likely very interested in growing your business through Social Media Marketing. If so, you should join our next FREE webinar to learn more about Social Media Marketing & ROI.
Each Month, our Growth Director, George Hawwa, present a 30-minutes webinar to cover a new topic in the social media space. You will have the opportunity to learn, ask questions live and grow your business.
Wondering what our current topic is? Check out the upcoming webinar HERE.
George is in charge of Attention Experts’ overall growth and best practices. George shares some accolades: being named in the ‘Top 30 leaders under 30’ in 2007 by Entrepreneur Australia Magazine and having won ‘Outstanding Young Entrepreneur of the Year’ for 2018 at the NSW Business Chamber Regional awards.
He also currently lectures at Sydney University on social media strategy to Postgraduate students at the Centre for Continuing Education. In addition, George is a sought after speaker and educator on social media strategy and business.
Make sure to REGISTER NOW!
And if you need help with your social media strategy. You can also give us a call for a FREE Strategy Session. Our number is 1300 809 935 or message or message us on Facebook at www.facebook.com/attentionexperts. You can also book a meeting with us via our website.