Creating a successful social media marketing campaign may seem overwhelming, but it doesn’t have to be that way!
To run a successful social media marketing campaign, you need to strategise, plan, implement your idea, and measure the results. Without the above, you won’t be able to ensure your campaign is as successful as possible.
What are the four main steps to running a successful social media campaign that works?
- Set your campaign goals
- Know your audience
- Develop your social media strategy
- Measure your success
1. Set your campaign goals
It may sound evident to start with setting up goals. However, we have seen many people starting a campaign without a specific goal, even worse, without a clear understanding of the common goals for a social media campaign.
Some of the common goals for a social media campaign include:
– Increase brand awareness
– Drive traffic to your website
– Generate new leads
– Increase sales
– Build a community
– Increase brand mentions
Other goals you can choose from when setting up your social media advertising campaign include:
However, when you choose a goal, you need to be very specific. In other words, your goals should be achievable, measurable within a particular time, and most importantly relevant to your business and of course, achievable.
Increase brand awareness on social media by 20% during the next 6 to 9 months, with growth driven by engagement, reach and database increase.
2- Know everything about your audience
Take your time to know and understand your audience. Our best suggestion is to start by creating your buyer persona. Define a clear picture of your ideal customer.
Generally, some of the essential information you should know about your audience will include:
– Job title
– Average Income
– And favourite social media channels
Knowing the above information will help you target your audience and ensure that you are communicating your message to the right people. In addition, this will help you when setting up your audiences on platforms like Facebook Ads.
It looks like this:
3- Develop your social media strategy
Once you have defined your goals and buyer persona, it’s time to develop your social media strategy.
A social media strategy is a document outlining all the following steps or tactics that you need to cover during the campaign.
Some of the main tasks in this session include:
Auditing your competitors
Knowing your competitors allows you to gain a better understanding of what they are doing well, make improvements, and discover new opportunities.
Most business owners avoid this part, finding it unnecessary. However, analysing your competitors is the backbone of your social media strategy. It will help you to discover what your strengths and weaknesses are in comparison to your market.
A competitor analysis will also help you get new ideas and know which social networks to put more effort into. You can do a social media audit by yourself using tools like SEMRush, or you can also hire a professional social media agency to do it for you.
Check out the main benefits of hiring a social media agency in Australia.
Choosing your social media channels.
You don’t have to be on all social media platforms! First, choose those where your audience is more active and then pick other ones strategically. Most of the time, it’s dependent on the type of product or service you are offering and how the Facebook algorithm works.
Another way to support this decision is using your competitor analysis and the data from your website.
A helpful tip is to audit your website using Google Analytics and identify how users arrive at your website. You can see this report in the Acquisition Reporting section of Google Analytics.
At Attention Experts, we also focus on social media statistics and trends. For instance;
According to the Australian Bureau of Statistics Population Clock, there are now approximately 25 million Australians. In addition, Facebook’s recent data shows there are now 16 million active Australians on Facebook.
It means that about 64% of the total Australian population is an active Facebook user. A good reason to not give up on Facebook!
Creating a social media calendar
Having a content calendar will save you time and bring consistency to your strategy. At Attention Experts, we recommend choosing one day every fortnight to create between one to ten posts, so you can schedule your content within two weeks in advance and not miss a day.
As a bonus, you will improve your Facebook CPM and get better results in your social media ads.
If you feel like running out of ideas on how to start posting or don’t know what to include in your content calendar, check out our blog post: Social media posting guidelines to consider before starting posting.
Posting natively on each platform may sound like an obvious step. However, having social media management software can save you a lot of time and increase your productivity.
One of our favourite social media management tools is Attention Nest, a social media management software designed by actual social media marketers. Built with easy approval flows, reduced content duplication time and active customer support! You can start by trying a 14-day free trial!
4- Measure your results:
Metrics are essential. If you don’t measure your performance, you won’t know the success of your campaign and a company’s revenue.
At Attention Experts, we have an analyst to oversee the data to ensure that we are gaining a return on investment on our client’s campaigns.
Wondering how many people work in a social media campaign at Attention Experts? Check out our blog post HERE.
If you have read to this point, we want to hear from you! Let us know what you consider your most important steps to run a successful social media marketing campaign.
And if you need help with your social media strategy. You can also give us a call for a FREE Strategy Session. Our number is (02) 8069 9796 (02) 8069 9796 if outside Australia), or message us on Facebook at www.facebook.com/attentionexperts. You can also book a meeting with us via our website.