Why boosting posts is not a great strategy for your campaigns
Before we start, think about this question: Are you getting a Return on Investment? ROI (Return on Investment) represents the amount of money you have invested into a campaign versus what the business will get from that campaign. Noted that, have you ever found yourself tempted to press the ‘Boost Post’ button on Instagram, Facebook, or […]
What is the difference between advertising on Google vs Facebook?
What is the difference between advertising on Google vs Facebook This is a question that we hear on a regular basis within the circles of digital marketing. The difference between advertising on Google vs Facebook can be summed up in three key points: The big difference: Search Engines vs. Social Media Ads Google Google is […]
Social media insights to supercharge your marketing campaigns
Our upcoming blog post delves into the latest Global Insight Report. We offer valuable insights to help you maximise your social media campaigns and reach your business goals. Main Reasons for Using Social Media in Australia Social media has revolutionized how we connect. At its core, it remains a powerful tool for bringing people together. […]
Do you know how to use your marketing data effectively?
Are you tired of running social media campaigns that don’t perform as well as you’d hoped? Have you ever considered using data insights to improve your social media marketing strategy? In today’s digital age, data is king. Using data insights, you can revolutionise your digital marketing and take your social media campaigns to the next level. In this […]
How small business leaders can improve their employer brand through Social Media
Businesses often view social media as a channel only for attracting and retaining customers. However, social media’s value now extends well into all external communications. Employer branding, communication, and attracting top talent are key areas where social media plays a vital role for businesses. Your online brand presence plays a key role in attracting top […]
Multi-format posting on social media platforms
Social media is a fantastic tool for connecting with your audience, but capturing their attention can be tricky. One simple way to overcome this challenge is to mix up the format of your posts. You can use a variety of formats like single image posts, Reels, Stories, GIFs, and more. This post will explore why […]
Why social media marketing is an asset for your business!
I bet you haven’t thought about social media marketing this way before. You probably didn’t realise all the content and engagement on your pages could actually be worth some serious cash! Does this change your viewpoint on social media? If you already love social media, does this news make it even sweeter? But how is […]
Using data to make decisions on a social media marketing budget
Using the correct data in a social media campaign is like health food to an athlete—peak performance is impossible without it. Every social media marketer must present a clear return on investment (ROI) for their campaigns. Whether you work in-house or for an agency, the decisions you make to improve efficiency are critical. How can […]
Three Social Media Metrics Needed to Boost ROI
Let’s face it, if your business is not getting a return on investment from its marketing activities, what’s the point of being on social media? So, how well are you measuring your social media ROI? According to The Sprout Social Index, Edition XVII: Accelerate report — “Only 15% of marketers use social media data to measure ROI… […]
Should you trim your marketing costs amid business struggles?
Amidst the economic challenges, many business owners are faced with the dilemma of whether to trim marketing expenses. However, before making any drastic decisions, it’s essential to consider the long-term repercussions on your business’s growth and customer retention. In this journey of exploration, we’ll delve deeper into the alternative options available to you beyond just […]