Email Marketing Optimisation
Coupling your email marketing strategy with the social media strategy is even more powerful and creates stellar results for your business if crafted correctly and managed by the right people.
How our email marketing services contribute to the success of our clients
We can help you optimise your email marketing funnels targeting your current and potential customers from social media databases.
An optimised email marketing campaign can build strong relationships with your audience through education and brand value content. It can also help to keep your customer list aware of new products, discounts, and announcements and convert sales into clients.
Build Email Marketing Funnels
Unlike social media, email marketing funnels allow you to segment your database into small niche customer groups, help personalise your message, and organise your email list following the customer life cycle.
At Attention Experts, we’ve extensive experience helping our clients build email marketing funnels from social media databases and create automated email marketing campaigns.
Create Strong Relationships
An email marketing funnel is one of the most powerful forms of digital marketing available. It allows you to communicate at the right moment, treat each lead as an individual, send emails based on their preferences and avoid sending information that not everyone cares about.
We can help you deliver more personalised emails based on your customer’s behaviours.
Convert Leads into Customers
Almost close to our final goal!
If your database remains the same size, and no one unsubscribes, it means that you have been adding value to your customers. As a result, your leads are close to the end of the conversion funnel.
Our email marketing services are designed to strategic segment your contacts, optimise the content strategy based on their preferences and needs, and ensure we achieve the crucial KPIs to deliver the best results possible.
Email marketing channels include the following:
Package includes, but are not limited to:
Email Marketing Funnels
We can create marketing funnels anticipating the subscriber’s needs by following a customer lifecycle.
Our email marketing funnel starts with campaigns to drive awareness and understand the customer pain points, followed by email campaigns for consideration and purchase, positioning yourself as the solution, and email campaigns for retention and advocacy.
Email Marketing Automation
Marketing automation can increase productivity, nurture leads and drive sales while you sleep. We can make the execution process much more manageable.
Through your best email marketing software or ours, we can automate all email marketing messages depending on the email marketing funnel and strategy.
Email Creation
We can create engaging and value add emails that align with your brand, and tone of voice and will drive your customer around the end goal of the funnel.
This includes newsletter emails, welcome emails, promotional emails and product updates emails as well as nurturing and retention emails.
Our full-service email marketing campaign process
Package includes, but are not limited to:
Email Marketing Strategy
Our email marketing services are built according to funnels and sequences that will be optimised as the user travels through the email marketing sequence.
Email Marketing Campaign Optimisation
We can optimise the email marketing strategy according to the company’s KPIs. We can also create eye-catching emails and compelling content that resonate with your client’s pain points and needs.
Email Marketing Campaign Alignment
We ensure the email marketing campaign is running parallel to any social media marketing campaign the organisation is running or any other marketing strategies.
Repurposing of Email Marketing Strategy
90 days of email marketing strategy repurposing to ensure our campaigns achieve crucial KPIs. If something is not working, our team will find new ways to engage with your audience.
Want to know more about this package?
Talk to one of our social media consultants.
Our Clients
We’re the proud official social media provider for hundreds of businesses around Australia.
What our customers are saying
Jennifer R
I don’t have the time to even think about social media, much less implement it. Those I’ve worked with at Attention Experts have taken the stress out of it. My thanks to Meg, Lauren and the whole team.
Steve M
Attention Experts has been instrumental in me being able to expand by business with a product that is not commonly searched for (which kind of rules out Google). It has been great and helpful being able to successfully market my product and takes a lot of stress out of doing it all myself.
Adrian R
Attention Experts have been a pleasure to deal with. Easy to get in contact with, are happy to have meetings to discuss the direction of our campaigns and always looking at the overall picture to work out where to focus! Thanks a lot guys 🙂
Jill C
Right from the start they have been professional & respectful in their efforts to learn about me AND my business. The staff were excellent at explaining ‘how’ social media works and the goals for each of my campaigns. Their explanations have been really clear and I feel confident that I am in trustworthy, experienced hands. If you ‘re looking for assistance with your social media presence, I would unreservedly recommend this team – they are the real deal!!
Frequently Asked Questions
How many people work on my social media campaign?
In total, there are around five to seven dedicated experts who work on your campaign. They will make sure your campaign runs smoothly and is thriving.
This includes two points of contact for your campaign.
Your Client Growth Officer, who is your hard communication point. A dedicated point of contact to answer questions around the strategy of your campaign and any direct inquiries you have about your campaign.
Your Client Success Executive, who is your administration point of contact. A dedicated campaign administrator to ensure the content and administration of the campaign is aligned and tracked in the direction agreed upon.
Do your campaigns run on Key Performance Metrics (KPIs)?
Absolutely. We are a data-driven social media agency, and everything we do has KPIs and key metric stats around it to optimise performance and lead to the very best results for our clients.
Here is a small sample of some of the metrics we focus on:
- Return on Investment (ROI): Getting results that contribute to your company’s growth.
- Qualified Traffic: Attracting qualified leads to be able to convert those leads into paying customers.
- CPM / CTR: These are key markers in campaigns that involve paid advertising on social media.
Want to know more about which metrics could be the best for your campaign? Book a free 30-minute strategy session here.
Book your free 30-minute strategy session.
We can help you grow your business through high performing social media marketing campaigns and strategies. Find out how with a FREE 30-minute strategy session with an Attention Expert.
Social Media Strategy Insights
We’re a performance-focused Australian based social media agency, continue your journey below with some fresh insights from our blog.
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